Color is the most sensitive part of human visual experience, and the emotions conveyed by color are the most direct. Different colors can bring different emotional changes to people. plays a very important role.
The color of cosmetic packaging is generally determined according to the sales target of the product. Women's cosmetic packaging mostly adopts warm, soft, noble and elegant intermediate colors to reflect the elegance of women. There are also some female product packaging that is unconventional and uses strong colors. Contrast; male cosmetic packaging often uses large color blocks such as black, dark blue, and silver to show the strength and mystery of men; children's cosmetic packaging mostly uses tender and soft colors, which are in line with the image of children.
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