1. Design positioning to be precise
Before cosmetic packaging design, it is necessary to accurately position cosmetics, including brand positioning, product positioning, channel positioning and consumer positioning.
First of all, it is necessary to understand the age, gender, occupation, status, hobbies, economic level, living habits, consumer psychology and aesthetic needs of target consumers; secondly, to grasp the characteristics of the product and its proportion in the market, As well as the production capacity, production scale, and management capacity of packaging manufacturers; finally, according to the different attributes, grades, sales areas and consumer objects of the goods, the elements and styles of cosmetic packaging design are determined.
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